Photography and Fashion Collide at Hyères Festival

Marie Rime, Hyres Festival 2014
Marie Rime
Armure #6, from the series Armure, 2013

Correction appended Apr.29, 2014

The 29th International Festival of Fashion and Photography opens on April 25, in Hyères, France. The annual event in Provence-Alpes-Côte d’Azur is a showcase of conceptual art and collaboration that festival founder and director Jean-Pierre Blanc describes as “magical and emotional.”

“We feel like every year we could change the lives of 20 people forever,” Blanc told TIME.

Of the thousands of applicants, a small handful are invited to Villa Noailles, a modernist mansion in the hills above Hyères, to show their work to a jury of celebrated photographers, editors and designers, to meet their peers in person, and potentially win the career-defining prizes and awards.

“We look for people with a strong personal language in their work,” photography curator Raphaelle Stopin told TIME. “We’ve found that over the years fashion designers and photographers have much more to say to each other, as opposed to just speaking with other designers and photographers.”

Collaboration is one of the main themes of the fest, and while only 10 designers and 10 photographers are selected to show and share their work, the constant ebb and flow of ideas inspire new projects and help young artists forge important relationships with established professionals in the often-unwelcoming worlds of high fashion and fine art.

“I imagined I could create a bridge between young artists and professionals in the industry,” said Blanc, who introduced photography to Hyères about 15 years ago. Fashion photography as a genre however is not a requirement for photographers submitting their work, as as both Stopin and Blanc are more interested in the big ideas behind young artists’ work than how they classify what they do.

The photographers participating in this year’s festival use abstraction, still life, sculpture and installations to address topics as varied as family, racism, pollution and memory. “There’s a strong stylistic approach that they all share, even if the photographers and designers have very different concerns,” Stopin said.

It’s not unusual for past contestants at Hyères to go on to lead groundbreaking careers in fashion and photography, respectively, as Blanc said three formers winners were included in the official program during Paris Fashion Week. “We want to show the public what fashion and photography is today, and why it’s important,” Blanc said. “We try to present the largest view possible, because if it’s done well, it’s more than just fashion or design, it’s culture. It’s history.”


Jean Pierre Blanc is the founder and fashion curator for the International Festival of Fashion and Photography at Hyères

Raphaelle Stopin is the photography curator for the International Festival of Fashion and Photography at Hyères

Krystal Grow is a writer for TIME LightBox


Correction: The original version of this story inaccurately described a requirement for entering the competition and also misspelled Stopin’s name.

Related Topics: , , , , , , ,

Latest Posts

2014.  Gaza.  Palestine.  Schoolchildren head to class at the Sobhi Abu Karsh School in the Shujai'iya neighborhood. Operation Protective Edge lasted from 8 July 2014 – 26 August 2014, killing 2,189 Palestinians of which 1,486 are believed to be civilians. 66 Israeli soldiers and 6 civilians were killed.  It's estimated that 4,564 rockets were fired at Israel by Palestinian militants.

Inside Gaza with Photographer Peter van Agtmael

What photographer Peter van Agtmael encountered in Gaza changed the way he worked.

Read More
WASTELAND PERMITTED USE: This image may be downloaded or is otherwise provided at no charge for one-time use for coverage or promotion of National Geographic magazine dated December 2014 and exclusively in conjunction thereof.  No copying, distribution or archiving permitted.  Sublicensing, sale or resale is prohibited.     REQUIRED CREDIT AND CAPTION: All image uses must bear the copyright notice and be properly credited to the relevant photographer, as shown in this metadata, and must be accompanied by a caption, which makes reference to NGM.  Any uses in which the image appears without proper copyright notice, photographer credit and a caption referencing NGM are subject to paid licensing.        Mandatory usage requirements: (Please note: you may select 5 branded images for online use and 3 images for print/unbranded)1. Include mandatory photo credit with each image2. Show the December cover of National Geographic somewhere in the post (credit: National Geographic) unless using only one image3. Provide a prominent link to: http://ngm.nationalgeographic.com/2014/12/superfund/voosen-textat the top of your piece, ahead of the photos 4. Mention that the images are from "the December issue of National Geographic magazine” GOWANUS CANALNew York, New YorkPollutants: polycyclic aromatic hydrocarbons, polychlorinated biphenyls (PCBs), mercury, lead, copperYear listed: 2010Carved from a tidal estuary 160 years ago, the Gowanus Canal is Brooklyn’s industrial artery—and a deeply polluted waterway. Even so, it’s frequented by herons, seagulls, crabs, and canoeists. Defying local fears of economic stigma, the EPA listed the canal as a Superfund site in 2010. It hopes to start dredging contaminated mud in 2016.

Photojournalism Daily: Nov. 24, 2014

Mideast Israel Palestinians

The Best Pictures of the Week: Nov. 14 – Nov. 21

Follow

Get every new post delivered to your Inbox.

Join 19,275 other followers