Santa 24/7: Portrait of a Year-Round Father Christmas

Touko Hujanen
Touko Hujanen
Pakkanen puts white powder on his eyebrows with a toothbrush.

For most of us, he’s that cheerful, rotund guy who drops by for a quick visit on the same night every December. For others, though, he’s a year-round presence. Or so Touko Hujanen found out in the summer of 2011, while working as a photojournalist for a Finnish newspaper. On assignment in Helsinki and looking for quirky stories, he came across a fully-costumed professional Santa named Timo Pakkanen sitting in a park, waiting patiently for tourist cruise ships to dock.

“It’s 140 days to Christmas!” Pakkanen exclaimed as Hujanen approached. Hujanen photographed the red-coated, bearded Pakkanen for his newspaper. The two hit it off pretty quickly, and so began a seven-month documentary relationship between Santa and photographer.

Hujanen hitched a ride as Pakkanen toured Japan, a country where he is popular, and also hung out with him in Finland. The resulting work he calls, simply, Joulupukki — Finnish for “Santa Claus.”

The portraits that came out of the collaboration are as playful as they are unexpected. After all, we’re not used to seeing Santa powdering his eyebrows, taking a dip or enjoying a cigar. This is Christmas at its most elemental, without the tinsel.

That said, Pakkanen is no novelty act: 68 years old, he has been playing the part since 1961 and has an office in downtown Helsinki. What started as a small gig for local Finnish families eventually saw him become the de facto national Father Christmas — a significant honor in a country that, by some accounts, is St Nick’s home.

“My job for me is bigger than life,” Pakkanen told TIME, speaking on the phone from Japan. “It’s much, much more than work.”

Touko Hujanen

Touko Hujanen

Pakkanen in the Saitama prefecture of Japan. In 2011 he met with children evacuated from Fukushima.

In some ways it was an obvious career, he adds. His mother, Kaija Pakkanen, was a prolific children’s author who told him stories as a child; his sister, Outi, is a writer, as well.

“I lived all my childhood in a fairytale world, and that is very good grounds to be a Santa,” he says, laughing.

Pakkanen often works 12-hour days during the holiday season, and for many years has spent Christmas Eve in a Tokyo hotel room, tired but fulfilled after weeks of hearing Christmas lists and visiting kindergartens. He likes to celebrate with a can of Yebisu beer and a cup of warm sake.

The best thing about his job? It allows him to not only see joy on people’s faces, but to experience it himself. He may seem old, but he claims he feels like a kid.

“First we are children, then we get older, and we return to our childhood,” he says. “That’s the circle of life.”


Touko Hujanen is a co-founder of Finland-based collective Yksitoista. Joulupukki is part of the Suomi/Finland exhibition and runs until Feb., 1o, 2013 in Tampere and May, 5, 2013 in Helsinki

Santa and Timo Pakkanen can be found year-round at santaclausforever.com


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