So Long, Swoosh: Bidding Farewell to Callista Gingrich’s Famous Bob

Christopher Morris—VII for TIME
Christopher Morris—VII for TIME
January 9, 2012. Callista Gingrich arrives for a meeting with employees at BAE Systems in Nashua, New Hampshire.

In a Republican primary season that saw changing frontrunners, surprise defections and shifting poll numbers, there was one constant the public could count on: Callista Gingrich’s perfectly-coiffed, platinum blond bob, with its signature swoop to the left. The interest in her hair was also constant—a pollster for the Gingrich campaign told the New York Times that the candidate’s wife was asked about the look “at every stop” on the campaign trail.

The interest is predictable at this point, as politicians and their spouses have come under increased scrutiny for their hair choices in recent years. From Hillary Clinton’s ponytails and headbands to Michelle Obama’s pinned back updo for a 2009 event, every departure from a public figure’s normal hairstyle creates a media stir. Which is why Gingrich’s consistency was so remarkable.

George Ozturk of Washington’s George Salon at the Four Seasons, which Callista Gingrich used to frequent, describes her hairstyle as an updated 1970s bob. “Only in this country would a potential president’s wife’s hairstyle get so much attention,” says Ozturk, who has styled Minority Leader Nancy Pelosi, former Secretary of State Madeleine Albright and King Abdullah II of Jordan, among others. “But it has become so well-known that to change it now would be a big mistake for Mrs. Gingrich.”

Paul Ramadan, a hairstylist at Washington’s Nantucket Hair Salon who previously worked with former Second Lady Lynn Cheney, says that, in general, women tend to get picked on more than their male counterparts for their beauty and sartorial choices. “Callista’s hairstyle is not typical—it could be a little more contemporary, but I think this is how she likes it,” Ramadan says of the heightened awareness of the look. “It’s a nice bob, but Mrs. Cheney and Mrs. [Laura] Bush just blended in more.”

With Newt Gingrich leaving the presidential race, LightBox looks back on Callista Gingrich’s now-famous Swoosh.

More photos: Newt Gingrich’s Life in Pictures

Related Topics: , , , , , ,

Latest Posts

Children, whose family moved to Islamabad from Sargodha in Punjab Province to look for work, stand outside their school at a slum in Islamabad

Pictures of the Week: Oct. 17 – Oct. 24

From the sentencing of Oscar Pistorius and a fatal shooting at the Canadian War Memorial, to a pair of white lion cubs in Serbia and Darth Vader on the campaign trail, TIME presents the best pictures of the week

Read More
Namsa Leuba

A Fresh Look at Africa through Nigeria’s Largest Photo Festival

A North Korean woman walks on the peak of Mt. Paektu in North Korea's Ryanggang province, June 18, 2014 .

Photojournalism Daily: Oct. 24, 2013

Follow

Get every new post delivered to your Inbox.

Join 17,691 other followers