Available on both YouTube and Vimeo, DEVELOP Tube is a video channel that offers resources for photographers. Each project featured on DEVELOP Tube is carefully curated from the photography-related selections of the two video services, with the goal of reflecting and informing some aspect of the photographic community. Thousands of videos are showcased there, from behind the scenes looks at the editing process to trailers for photography-related films. There’s a discussion with photographer Stephen Shore, who helped popularize color photography, about working with Andy Warhol, as well as a multimedia piece about the U.S. economy. Elsewhere, there’s an interview with war photographer Joao Silva, who was wounded in Afghanistan in 2010, about “the biggest fight of the photographer.”
But DEVELOP Tube is only a small part of a larger project.
DEVELOP’s founder, Erica McDonald, is an American photographer, curator and teacher, whose career has taken her into magazines, newspapers, galleries and schools around the world. But, she says, she had come to recognize that her geographic location and her connections were giving her a leg up on other photographers, those in isolated regions or just beginning their careers. She wanted to change that.
“I see people around the world who maybe don’t have the same foundation or connections or even opportunities or time or whatever it is, to know what’s what, what grants are available or where they could show their work,” she says. “I felt like I could do something to contribute to our community this way.”
That contribution is DEVELOP Photo, a website slated to launch as the next phase of McDonald’s project. Working as a “one-man band” except for back-end web engineering, she has also built the whole thing from scratch. She says DEVELOP Tube is just a teaser for the larger initiative. “Little did I realize it was going to be about two years later and I would’ve been working around the clock,” she says.
The project took on a life of its own and will, in its final iteration, include an online resource library, education workshops, a magazine aspect and more. Even now, the video channels are a rich source of photographic information. A few weeks ago, DEVELOP collaborated with other photography organizations (like Daylight Magazine and Slideluck Potshow) to host a “Women in Multimedia” night in Bologna, Italy, to showcase the work of many multimedia artists from around the world. Some participated as solo artists and some were part of a group multimedia piece. The event was the source of the works in the gallery shown above, and was part of a larger exhibit called Uncommon Intimacy, which was co-curated by McDonald and is on view now through March 15. And McDonald also is working on collaborating to produce a documentary photography workshop, to be held in New York City this coming June.
McDonald isn’t quite sure what the future holds once the full site launches. “I don’t want it to become a commercial endeavor per se, but I’m not sure I want it to become a non-profit,” she says, but the project continues to expand. “Whoever we work with, it should be in the collaborative spirit. It’s a really interesting, vibrant, alive confluence of pieces.”
Erica McDonald is an American photographer based in New York City. Find out more here.