Platon on Perry: Behind the Scenes of the Cover of TIME

Photograph by Platon for TIME
Photograph by Platon for TIME
Texas Governor Rick Perry poses for the cover of TIME in Miami, September 13, 2011.

There were to be no “gotcha” moments during Platon’s photo shoot with Rick Perry, the Texas Governor and Republican presidential candidate, who appears on the cover of this week’s issue of TIME. Which is not to say the photographer didn’t strive for the revelatory.

“I want your soul,” he told Perry. “Give it to me.”

Ever the politician, Perry pushed back: “Well, you can’t have that.”

Platon responded, “You don’t realize it. But I’ve already got it.”

The playful exchange set the tone for the entire sitting between Platon and Perry, which took place on September 13 in Miami, one day after a GOP debate sponsored by CNN and the Tea Party Express. From his inflammatory remarks on Social Security to his HPV mandate, Perry took punches from nearly all his opponents on stage that night, which led Platon to ask the Governor how he deals with failure.

“He told me that from the time he was six, he’d been using this metaphor of riding a horse—probably because he’s from Texas—that when you get knocked off, you get back on,” Platon said. “He said it with this very relaxed smile, and I thought, ‘That’s it?’”

Many now consider Perry to be the frontrunner to capture the nomination in the 2012 Republican primary. But Platon says he tried to capture “a human picture, not a political one.” To that end, the photographer and subject talked more about music and pop culture than policy and politics. Platon, a lifelong Beatles fan, asked the Governor to name his favorite song by the band. “Perry told me it was ‘Here Comes the Sun,’ so I wasn’t sure if he just knew the greatest hits, or if he was a real Beatles fan,” Platon said. “So I tested him a bit, and he knew George Harrison had written it. He knew it was on Abbey Road. He even told me which track on the album it was.”

Of his cover image, Platon says it represents a man fully committed to his beliefs, both personal and political. “You can criticize or agree with Perry’s policies, but in that moment on the cover, he’s 100 percent committed to what he’s talking about,” he said. “You can see belief in his eyes. It’s a magical thing that happens in a shoot. I always strive for it, but I don’t always get it.”

Platon

Selected images from Platon's book Power.

That last sentence would be considered an understatement by anyone but the photographer himself. With images published in magazines from the New Yorker to Rolling Stone, Platon is one of the most accomplished contemporary portrait photographers.

And on Thursday evening, some of Platon’s most famous images will be sold at the Matthew Marks Gallery in New York City to benefit Human Rights Watch, an organization the photographer has worked with for the past year and a half. From photographing Burmese refugees to setting up a portrait studio in the middle of Cairo’s Tahrir Square amid the Egyptian revolution, Platon says he tries to humanize the statistics reported by Human Rights Watch. “My job is that of a storyteller. It’s not that 800 people were killed. It’s who those 800 people were—they had families, they had children. They were children themselves in some cases.”

The images for sale and on display are culled from Power, Platon’s book of portraits of world leaders. “It’s a kind of an ironic situation—selling images of the powerful to try to empower the powerless,” he said, before quickly adding, “But it’s all the same. No one’s more important than anyone else. That’s one thing I’ve been trying to show.”

Feifei Sun is a reporter at TIME. Find her on Twitter at @Feifei_Sun or on Facebook. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

Related Topics: , ,

Latest Posts

Saudi citizens rest after presenting Saudi Billionaire HRH Prince al Waleed bin Talal with petitions for his help at a desert camp outside of Riyadh, in Saudi Arabia, February 27, 2013.   Like many families across Saudi Arabia who are barely scraping above the poverty line each month, many poor Saudis rely on the hope of the charity of others to survive. (Credit: Lynsey Addario/ VII)

Rich Nation, Poor People: Saudi Arabia by Lynsey Addario

With its vast oil wealth, Saudi Arabia has one of the highest concentrations of super rich households in the world. But an estimated 20 percent of the population, if not more, lives in crippling poverty.

Read More
USA. Illinois. Chicago. 1948. An alley between overcrowded tenements, with garbage thrown over the railings of the back porches. Most of the area's tenants were transient. Contact email:New York : photography@magnumphotos.comParis : magnum@magnumphotos.frLondon : magnum@magnumphotos.co.ukTokyo : tokyo@magnumphotos.co.jpContact phones:New York : +1 212 929 6000Paris: + 33 1 53 42 50 00London: + 44 20 7490 1771Tokyo: + 81 3 3219 0771Image URL:http://www.magnumphotos.com/Archive/C.aspx?VP3=ViewBox_VPage&IID=2S5RYDI201Y8&CT=Image&IT=ZoomImage01_VForm

In Memoriam: Wayne Miller (1918 – 2013)

Michael Ackerman—Agence VU/Aurora Photos

Darkness Visible: On World Goth Day, Photos of Romance and Shadow